What is Hulu?
According to the Hulu company blog, the name Hulu comes from two Mandarin Chinese words:
In Mandarin, Hulu has two interesting meanings, each highly relevant to our mission. The primary meaning interested us because it is used in an ancient Chinese proverb that describes the Hulu as the holder of precious things. It literally translates to “gourd,” and in ancient times, the Hulu was hollowed out and used to hold precious things. The secondary meaning is “interactive recording.” We saw both definitions as appropriate bookends and highly relevant to the mission of Hulu.
Hulu is a subscription service offering on-demand streaming video of TV shows, movies, webisodes and other news media. It is available only in USA and Japan. On its website, it states the availability is due to licensing requirements. Hulu is free, but the upgraded Hulu Plus comes at a premium.
Like the free version of Hulu, the video available on Hulu Plus also contains commercials. However, there is an expanded content library of full seasons and more episodes of shows already available through Hulu. Hulu Plus for Android has a new update that adds an ad-free “Hulu Kids” section that has all children-friendly content and parental control.
Hulu Plus is available to view on a large number of platforms, including:
- Apple TV
- Blu-ray players (network-enabled)
- TiVo DVR boxes (Premiere, Premiere XL, and Premiere Elite models)
- Televisions (network-enabled Smart TVs)
- Smartphones
- Wii, Wii U, Nintendo 3DS, PlayStation 3, and Xbox 360 game consoles
- Roku Streaming Player
- WD TV Media Player
Using converter software, it is possible to burn Hulu content from TiVo to a DVD player.
Due to its success, Hulu has been identified as a possible candidate for an IPO in 2013. It was profitable in just its second quarter in business. In 2011, it had bids from Yahoo, DirecTV and Amazon, but all offers were turned down by Hulu’s owners and directors.
Hulu’s biggest competition in the US is Netflix and there are many discussions over which one is best.
Simply, Netflix has a larger selection of movies, but Hulu Plus has the new TV shows, usually shown the day after they first air. Netflix has more content, though Hulu Plus has more current television shows.
With streaming services like Netflix or Hulu Plus, people are watching more and more made-for-the-web video on mobile devices and computers. The idea of “TV” at home with a television set has disappeared with the only real distinction remaining is between “Internet” and “TV” content.
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Adrian and Jocelyn FrankCEO/Owners of Adrian Frank Consulting
Cell: 206-261-7348
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